The activewear industry is experiencing a meaningful shift. More brands, designers, and consumers are embracing natural fibre activewear that feels better on the body and aligns with a more responsible approach to production.

2025 marked a turning point for activewear and lingerie, as smarter materials, bio-based innovations, and advanced knitting technologies redefined comfort, performance, and sustainability. This piece highlights the brands, mills, and breakthroughs that pushed the industry forward — and the fabric innovations set to accelerate in 2026.

One of the most important steps to starting any fashion brand is figuring out how and where it will be produced. People often dive headfirst into designing products and marketing the company without considering the manufacturer which is where your final product will come from.

Selecting the right manufacturing partner is a critical step in shaping your brand’s identity and performance. Today’s consumers are gravitating toward locally made products and seamless online purchasing, reshaping the expectations placed on brands. These shifts make your production choices more strategic than ever.

Sustainable fabrics are reshaping how brands design and produce, offering both environmental and strategic advantages. As the industry shifts toward long-term responsibility, embracing renewable materials becomes an essential part of modern creation. Here’s why this first step can transform your brand’s sustainability journey.

Long-term success begins with a deep understanding of your ideal customer. When a brand thinks the way its consumer thinks, it gains clarity on their needs, aspirations, and motivations. These psychological insights are what move someone from consideration to conversion.

In today’s fast-paced market, guessing what’s “in” no longer works. Brands breaking through aren’t relying on intuition - they’re mastering what customers truly want, often before they even realise it. This isn’t magic, it’s a data-driven approach reshaping how brands grow.

The fashion industry faces challenges with traditional bodywear manufacturing. Microfactories—agile, localised hubs using 3D printing, automated cutting, robotic sewing, and intelligent knitting—offer a responsible, responsive, and innovative solution, especially for brands exploring licensing.

In the fast-paced world of fashion, brand collaborations are evolving beyond simple logo swaps. Today, partnerships blend distinct identities to create fresh, unexpected, and highly desirable products. When two creative forces unite, the results can be truly transformative.

The bodywear market is thirsty for brands that utilise developing technology to create sensational marketing campaigns and streamline production timelines whilst offering sustainability and transparency. 

The bodywear industry is constantly evolving to meet demands for comfort, style, performance, and sustainability. We work with brands to navigate these shifts and redefine what’s possible in intimates, swimwear, and activewear.

The world of bodywear is evolving rapidly, with innovation at its core. Together, we’re pioneering the future of lingerie, swimwear, shapewear, and sportswear through relentless innovation, advanced technology, and strategic collaborations.